The challenge
Ancillary revenue is an important contributor for LCCs to keep air fares low. As one of the best low-cost airlines in Asia Pacific, Jetstar Airways is committed to offering practical amenities required for a comfortable and relaxing inflight experience. The product solution needed to reflect on Jetstars strategy of operating in the leisure and value-based travel market. The contents had to be carefully selected to ensure highest possible quality at a value for money price point.
The solution
`The Global-C product development team researched comfort items which amenity which would enhance inflight travel experience of Jetstar passengers. Business class passengers are given the kit for free whereas Economy Class passengers can purchase them on both short and long haul flights. It was important to strike the right balance of quality contents at a reasonable price point. The Jetstar design team was keen to ensure the kit had minimal environmental impact using natural materials where possible.
Final kit contents were a wet wipe, hand cream, lip balm, dental kit, eye mask, ear plugs, socks, pen & a neck pillow. The tote bag was lightweight, soft & a perfect reusable carry bag post-flight. All items were alcohol free and not tested on animals.
The solution
`The Global-C product development team researched comfort items which amenity which would enhance inflight travel experience of Jetstar passengers. Business class passengers are given the kit for free whereas Economy Class passengers can purchase them on both short and long haul f_lights. It was important to strike the right balance of quality contents at a reasonable price point. The Jetstar design team was keen to ensure the kit had minimal environmental impact using natural materials where possible.
Final kit contents were a wet wipe, hand cream, lip balm, dental kit, eye mask, ear plugs, socks, pen & a neck pillow. The tote bag was lightweight, soft & a perfect reusable carry bag post-flight. All items were alcohol free and not tested on animals.
The results
Branded as Chill Kit and responsibly designed, the Jetstar comfort kit has all travel essentials. Prior to COVID-19, sales were brisk and Jetstar expect this kit to be a best seller when flights resume.
Jetstar Amenity Kit won 2020 PAX International Magazine Readership Award in Premium/Economy Class Amenity Kit category for Australasia region.
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