Most airlines use warm inflight snacks to supplement the main meal as a second service on longer flights. Packaging limited the food choices to dry bread-based items such as pizzas, filled puff pastries and wraps. While these types of food work for western passengers they don’t have the same appeal for Asians.
Global-C was asked by Qantas to develop an ovenable paper box that could hold Asian-style rice and noodle dishes. The challenge was twofold: 1. Make the box leak-proof as the menus would have sauces; and, 2. Make the box higher than normal airline oven limitations so it better resembled an Asian-style takeaway box.
Global-C designed the box to the Qantas specifications and the Asian noodle service was rolled out as second meal service in economy class on flights between Australia and Asia.
We developed several design proposals and now the carrier has one consistent design theme, where previously there were 5. We reduced the number of SKUs from 7 to 4.
The roll-out went smoothly and the box was used for a second menu refresh. The product has drawn interest from a number of carriers and is a finalist in the Economy Snack category of the 2018 Onboard Hospitality Awards.
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