The challenge
Qatar Airways is one of the world’s fastest growing airlines servicing over 150 destinations across all 6 continents. A key focus of the Airline is providing passengers with exceptional service throughout their journey.
Qatar Airways approached Global C to assist with securing a premium duvet or blanket that would complement its best-in-class business seat. The product needed to: Be luxurious; Feel comfortable; and Be durable
The solution
Global C developed a 100% polyester duvet that was plush on one side so it feels soft to the touch and has a luxurious sheen on the other side. The durability of the duvet is rated at 60 washes – which is double the Airline’s expectation.
The solution
The Global C team designed a paperboard box that is oven-proof and higher than a normal airline meal box so it resembles the appearance of a noodle box. It is also leak-proof to accommodate the sauces that accompany the rice and noodle dishes.
The results
The duvet was selected by senior management and Global-C was asked to deliver a launch quantity in three weeks because of an earlier than expected roll-out of the new seat. While the agreed lead-time was 10 weeks, Global-C met the challenge and delivered the launch quantity in less than three weeks.
Click here to learn more about our product development process.
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